Digital B2B Marketing

article thumbnail

The B2B Marketing Guide to Paid Content Distribution

Digital B2B Marketing

Tip: don’t add hashtags to your promoted tweets, you will end up paying every time someone clicks your linked #hashtag! Don’t forget that you can also promote your YouTube videos (done through Adwords. LinkedIn Sponsored Updates. This SlideShare from Doug Kessler is a great example of a presentation that stands on its own.

article thumbnail

9 Crippling Mistakes B2B Search Marketers Make

Digital B2B Marketing

But over the last year, I have seen or heard case after case of B2B marketers struggling to make paid search, and Google AdWords in particular, cost-effective. Tip: Don’t use Google’s report to add negatives. For years paid search has been one of the most cost-effective media channels for B2B lead generation.