NuSpark Consulting

OCTOBER 27, 2013

Depending on what you read, most research shows that white papers are still the most authoritative content asset, but video marketing continues to grow. SEO: title tags with keywords; meta description, video site map, thumbnail image, links, sharable with social links. Take advantage of YouTube overlay messaging if you do Adwords.

Planning 100

Planning Lead Scoring Lead Ranking Lead Generation 100

The Effective Marketer

JUNE 13, 2009

I heard David Meerman Scott talking about giving whitepapers or similar away totally free (I think on Duct Tape Marketing) i.e. not even requesting an e-mail address, he said the response rate goes up hugely. I saw your good blog while researching yahoo. Reply Kaila Woodie says: February 5, 2010 at 10:18 am Hi.

Work Management 100

Work Management Marketing Automation Services Budget Programs Marketing Management 100

The Effective Marketer

MARCH 9, 2010

Design #6 Email Sender: SPSS Email Title: What if you had the power to increase campaign response rates and ROI? Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. Big lead-in helps keep users reading.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

Online Marketing Institute

JULY 31, 2009

2) Online lead generation — provides or connects with email delivery, online advertising, search marketing adword tools, landing pages, registration/information capture, and offer testing. 9) Collaboration — capabilities like wikis, sales-contributed content, voting and tagging. Reverse IP look up appears to be the new thing here.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

PureB2B

NOVEMBER 29, 2016

The reasons cited for this scenario include too much complexity, a prolonged implementation period, difficulty when learning how to use it, and a steep price tag. Nucleus Research stated, “Marketing automation drives a 14.5% increase in sales productivity and a 12.2% reduction in marketing overhead”.

Marketing Automation Services 68

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 68

PureB2B

NOVEMBER 29, 2016

The reasons cited for this scenario include too much complexity, a prolonged implementation period, difficulty when learning how to use it, and a steep price tag. Nucleus Research stated, “Marketing automation drives a 14.5% increase in sales productivity and a 12.2% reduction in marketing overhead”.

Marketing Automation Services 62

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 62

KEO Marketing

JANUARY 27, 2015

Mobile and local go hand in hand, as people who conduct research on their mobile devices want to then take action right away by interacting with a business in their area. Expanded video sharing options and the ability to tag photos are now available, and Twitter said it plans to offer more new features along those lines soon.

Paid Content 48

Paid Content Inbound Marketing B2B Marketing Work Management 48