The Lead Generation-Inbound Marketing- Funnel Optimization Toolkit
NuSpark Consulting
APRIL 13, 2012
Managing paid search campaigns can be done easily through Google’s Adwords platform or Microsoft’s Adcenter. Much of it is poor storytelling toward prospect pain points. For more comprehensive management, we showcase some tools that help us, including favorites Marin Software and Clickable. That’s where the disconnect usually occurs.
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