The Lead Generation-Inbound Marketing- Funnel Optimization Toolkit
NuSpark Consulting
APRIL 13, 2012
Pre-Funnel: Attracting audiences before they have determined need. Funnel Entrance: Targeting audiences who are exploring solutions. Managing paid search campaigns can be done easily through Google’s Adwords platform or Microsoft’s Adcenter. Much of it is poor storytelling toward prospect pain points.
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