Webbiquity

JANUARY 28, 2011

According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# There’s no question that paid search delivers leads, and no question that AdWords is the big dog in the PPC world.

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100

Outgrow

JANUARY 22, 2020

He has always used Google AdWords and direct mail as his two strategies. Today, she’s heavily into PPC, both via landing pages and direct to merchants. She pulls most of her traffic from Google AdWords and sends it directly to merchants. Kirsty also does Bing and Yahoo PPC to landing pages. Andrew Payne .

Paid Search Agency 101

Paid Search Agency Advertising Agencies Outgrow Work Management 101

Go Beyond SEO

AUGUST 24, 2017

When most people build a landing page and send Adwords or Facebook traffic to it, they’re only thinking about form submissions. Let’s say your a divorce lawyer running PPC ads. Let’s highlight the top reasons your law firm needs to track phone calls. Those are incredibly easy to track, so most people stop there.

Planning 88

Planning Marketing Plans Marketing Management Landing Pages 88

Go Beyond SEO

AUGUST 24, 2017

When most people build a landing page and send Adwords or Facebook traffic to it, they’re only thinking about form submissions. Let’s say your a divorce lawyer running PPC ads. Let’s highlight the top reasons your law firm needs to track phone calls. Those are incredibly easy to track, so most people stop there.

Planning 60

Planning Marketing Plans Marketing Management Landing Pages 60

ActiveDEMAND

SEPTEMBER 28, 2016

Using ActiveDEMAND’s landing page split testing functionality, we tested web forms vs. appointment scheduling on two different Google AdWords PPC campaigns. We wondered if the same thinking could be applied to increase conversion rates on other campaigns. The results again surprised us.

Contacts 40

Contacts Landing Pages Conversion Rate Adwords 40

Hubspot

DECEMBER 6, 2010

If you're running a PPC campaign, sending an email, or putting an advertisement on another website, tracking URLs are essential for calculating the number of visits, leads and customers you've generated from your hard work. Each "campaign" represents a separate tracking URL that we've created for different PPC campaigns.

Campaigns 28

Campaigns Allocation Marketing Analytics Tools Landing Pages 28

Hubspot

SEPTEMBER 1, 2016

The practice of promoting your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business. Pay-Per-Click (PPC). One of the most common types of PPC is Google AdWords. Affiliate Marketing.

Paid Content 78

Paid Content Planning Paid Search Agency Mobile Advertising 78