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The B2B Lead Generation-Demand Generation Book “Hall of Fame”

NuSpark Consulting

Inbound Marketing: Get Found Using Google, Social Media, and Blogs. The practical guide to developing marketing content that people care about, and how to implement that content via social media and demand generation. Advanced Google AdWords. Advertising Media Planning, Seventh Edition. Social Media. Matt Bailey.

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When You Should (and Shouldn't) Outsource Your Marketing

Hubspot

Lead generation , PPC, SEO, website design, social media, PR, content creation. Pointclear interviewed one Karen Hayward, EVP and CMO for CenterBeam, who had a great quote on this idea of outsourcing that should help organizations vetting good service providers. Social Media & PR. Social media has to be, duh, social.