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NitroMojo and Marketing Advocate Specialize in Marketing Automation for Channel Partners

Customer Experience Matrix

As I noted in a post last year , there is a universe of specialized marketing automation systems for companies that sell through channel partners. Pricing starts around $3,000 per year plus $100 per user per month, which is usually less than the cost of marketing automation and sales automation systems that NitroMojo would replace.

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The Recession is Here - Time to Become an Eco-Marketer

Anything Goes Marketing

Having a defined process in place where you can measure the success of your marketing efforts at each stage of the sales marketing funnel is crucial. Focus on sources that are bringing in more qualified leads. youtube landing pages enewsletter RSS webinars / webcasts Google.

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A Beginner’s Guide to Generating Business Leads

Only B2B

Here is a beginner’s guide to help you get started: What is a B2B Lead A B2B lead is a potential customer who has shown interest in a business-to-business (B2B) company’s products or services. In B2B marketing, leads are individuals or organizations that are considered to have the potential to become paying customers.

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B2B Marketing Predictions For 2011

Marketing Insider Group

While some have predicted the consolidation of Twitter and Facebook or the demise of Foursquare, I am sticking to the practical topics most B2B Marketers I know are talking about: Marketing automation and automated lead nurturing will become a foundational B2B marketing activity as we are expected to accelerate deals through our funnels.