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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

The goal is to generate a campaign that has a low CPL, and high MQL-SQL conversion rate. . Common tool used: Google AdWords, Google Analytics, native ad platforms. . #5: The lead becomes an opportunity when they progress to talking about an upcoming purchase decision. Branch | Demand Generation Manager. . .

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The Big List of Content Marketing Acronyms

Brandpoint

Examples include enterprise software companies, professional service firms like corporate accounting or human resources outsourcing agencies and office equipment leasing companies. B2C, opposite of B2B, refers to companies that sell their products or services directly to consumers. CMS: Content Management System.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

Blogging is a core component of inbound marketing, as it can accomplish several initiatives simultaneously -- like website traffic growth, thought leadership, and lead generation. A conversion path is a series of website-based events that facilitate lead capture. 19) Content Management System (CMS). 7) Business Blogging.