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What A/E/C Marketers Need to Know about Marketing Technology

Circle Studio

Over the last decade, marketing has become increasingly dependent on technology—requiring new skills and processes and creating new challenges. This article is intended to help marketers navigate the complex world of marketing technology. Gartner Research. Gartner Research. But fear not!

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5 Tactics To Test Today For Better Account-Based Marketing

Directive Agency

According to Marketo , a study performed by the Altera Group showed that 97% of users surveyed experienced a higher ROI using ABM than other marketing initiatives. No, not because they get spammed by your ads across the web, but due to your ads continuing to nurture them through the process of choosing the best solution for them.

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5 Tactics To Test Today For Better Account-Based Marketing

Directive Agency

According to Marketo , a study performed by the Altera Group showed that 97% of users surveyed experienced a higher ROI using ABM than other marketing initiatives. No, not because they get spammed by your ads across the web, but due to your ads continuing to nurture them through the process of choosing the best solution for them.

article thumbnail

5 Tactics To Test Today For Better Account-Based Marketing

Directive Agency

According to Marketo , a study performed by the Altera Group showed that 97% of users surveyed experienced a higher ROI using ABM than other marketing initiatives. No, not because they get spammed by your ads across the web, but due to your ads continuing to nurture them through the process of choosing the best solution for them.

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Straight from the Champions’ Mouths: What to Look Forward to at Summit 2017

Adobe Experience Cloud Blog

Take it from Marketo Champions, our exceptional customers who are Marketo Certified experts, avid contributors in the social world, and have demonstrated outstanding leadership in the Marketo Community. This year, more than ever before, we are broadening our focus on marketing as a whole beyond the Marketo Engagement Platform.