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The Pillars of Demand Generation for SaaS Companies

Directive Agency

The top SaaS companies are all leaders in demand generation. If you are unable to manage your demand generation campaigns effectively, you may be wasting money and missing growth opportunities. The Cloud Application Services (SaaS) industry is forecasted to grow almost 17% in 2020 (according to Gartner ). Discoverability.

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What's Next for B2B Social Media? FYIndOut Now

WebMarketCentral

Vendors can post their company name, website link, and one product/service name with a description for free, or sign up for the "Plus" membership enabling them to do additional promotion; post assets such as white papers, videos and presentations; invite their customers to contribute reviews; interact with the community; and generate leads.

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54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

Long-form blog posts generate 9x more leads than short-form blog posts. In the eyes of Google, newer content is more likely to be relevant than a post from years back, so sometimes updating a post can be as good as writing a new one. . Those days are long gone, and now the first page of Google is wildly competitive.

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What is a Marketing Technology Stack? Definitions, Stats and Examples.

SnapApp

Analytics tools like Kissmetrics or Google Analytics for tracking different marketing efforts. Add to this the fact that Gartner predicts marketing technology budgets will exceed IT budgets by 2017, and it’s clear that this is no trend – technology stacks are here to stay. The most common example is Google Analytics.