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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Common tool used: Google AdWords, Google Analytics, native ad platforms. . #5: This is all about optimizing your lead time, or the duration from lead to dollars in the bank. . . Orbit Media | Co-founder and CMO. . . These are super important, but hard to track without a tool. It’s important to establish a benchmark.

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Long Tail Keywords in SEO: How to Grow Traffic From Niche Searches

seo.co

Next, use Google’s Adwords Keyword Tool (for a walk-through on how to use it, read “ How to Perform Keyword Research with Google Adwords Keyword Tool ”). In addition, Moz recommends regular monitoring of forum content, customer service correspondence, and social media to find more long tail keyword ideas.

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New Breed of Web Metrics Can Help Marketing Executives Make Better Decisions

Webbiquity

Every discipline within marketing and PR has its own tools, among them: Content development: CMS tools (WordPress, Joomla, HubSpot, 100s of others), Adobe CS, tools for creating infographics , etc. Social media: social media monitoring (Radian6, Sysomos, SM2), social media management (HootSuite, SocialOomph, Buffer), Twitter tools, etc.

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The Big List of Content Marketing Acronyms

Brandpoint

Were you just in a meeting when someone casually dropped an acronym you’ve never heard and no one else batted an eye? Ad-value equivalency, or AVE, is a PR tool for measuring the success of a given earned media campaign or placement. CMS: Content Management System. We’ve been there. B2B: Business-to-Business.

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Your website sucks

Biznology

For the last year, I had been acting Director of Social Media at Unison , probably one of the most fashion-forward, innovative, creative, and tech-savvy web application development companies I have ever worked with. When I started out in 2003, my space was called new media, my work, new media marketing. Also, passwords.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. What I sometimes refer to as the “eyes” of inbound marketing, analytics is essentially the discovery and communication of meaningful patterns in data. 19) Content Management System (CMS).