The Skinny on Lead Nurturing - 11 Experts Weigh In (part 1 of 2)
ViewPoint
MAY 5, 2015
It's a critical component in the sales and marketing process; yet, most companies aren't implementing it effectively—that is, if they are at all. I feel so strongly that nurturing needs to be a focus, I asked a panel of 11 experts to weigh in on the best lead nurturing programs (and processes) and what to expect in the coming year.
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