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The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. The power of marketing automation is the ability to target your marketing database with specific content based on their behavior and stage in the purchasing process.

Planning 100
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Upcoming Marketing Conferences « The Effective Marketer

The Effective Marketer

I’ll be presenting at the upcoming The Power of eMarketing Conference, so if you plan on going to that one let me know so we can meetup. This entry was posted on Thursday, February 3rd, 2011 at 10:05 am and is filed under Email Marketing , Marketing Training , Online Marketing , Social Media. Did I forget a conference?

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Three Signs That You Are Ready to Bring Programmatic Media Buying In-house

Digilant

You’ve managed either Google Adwords, Facebook Ads or worked within a Marketing Automation platform, before venturing into programmatic. According to eMarketer , 78% of US digital display ad dollars will have been bought programmatically in 2018 and the prediction for 2019 is that share of ad spend will increase to 83%.

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

by eMarketer. You’ll learn from this fascinating infographic that Forrester Research estimates that $716 million was spent on social media marketing in 2010, and the figure will reach $3.1 Social Media Is Greater Marketing Priority for Small Businesses by eMarketer. Marketers Put More Lead Gen Budgets Online by eMarketer.