Ledger Bennett

JULY 11, 2018

YouTube uses tags instead of keywords but they are nearly the same thing. Google AdWords. When creating a paid search campaign (Google AdWords or Bing Ads) make your keywords as relevant as possible while aligning with your audience. Keyword Targeting. Many media channels use keyword targeting or something very close.

Cost per Acquisition 45

Cost per Acquisition Keywords Adwords CPA 45

OutboundView

SEPTEMBER 20, 2018

If you are familiar with marketing automation tools like Hubspot or Eloqua , this would be a similar type of tool geared toward your sales team. G oogle (Adwords, Youtube, & Display Advertising) – Obviously a major player, Google can be utilized in quite a few ways. This means a sales optimization tool. Mixmax (SMB).

Paid Content 34

Paid Content Sales Management Enterprise Management Work Management 34

SnapApp

DECEMBER 14, 2016

Both Google AdWords and Facebook Ads work best when your website can handle mobile traffic. We are also fans of Captora for SEO optimization and run our inbound email programs from Eloqua at MongoDB. From company YouTube and Vimeo channels to Facebook Live and Snapchat, the options are seemingly endless.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62