would also put another group — one more focused on helping marketing align with, support, and enable sales: firms like BrightMarket, einsof, Longwood Software, and Salesforce.com with their Saleforce Content offering, to name a few. 2) Online lead generation — provides or connects with email delivery, online advertising, search marketing adword tools, landing pages, registration/information capture, and offer testing. In fact, 88% said Web sites were important in helping them decide what to buy. The technology appears useful at both ends of this spectrum. I’m sure I forgot a few.