Adwords Doubleclick Social Networks Word of Mouth 
Oktopost
APRIL 22, 2019
2/3 of touch points in the considered purchase funnel involve time consuming processes like online reviews and word of mouth recommendations from friends and family. Dark social is a big issue because most social networks are closed gardens. Statcounter.
Biznology
DECEMBER 16, 2011
But the move also signals Google’s sense of other social sites’ value to consumers. Sample social. Don’t just look at the large social networks’ advertising products. Word-of-mouth continues to provide excellent return for many businesses and social sites help spread the word about your company.
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