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The Lead Generation-Inbound Marketing- Funnel Optimization Toolkit

NuSpark Consulting

Google’s Doubleclick Ad Planner , Compete , and Quantcast are three of the most popular tools for site research. Here’s the link to the digital media research tools. Managing paid search campaigns can be done easily through Google’s Adwords platform or Microsoft’s Adcenter. Social Media.

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Custom Reports: Measuring Lead Generation Conversions with Google Analytics

NuSpark Consulting

These ‘thank you” page URLs are the page URLs you will be tracking on your website (as well as any pay-per-click or online advertising landing page or microsite). You can measure back links from SEO, guest blog links, social media sites, banner ads on enewsletters or websites, etc. Keyword Conversions- SEO.