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The Lead Generation-Inbound Marketing- Funnel Optimization Toolkit

NuSpark Consulting

Search engines are called that for a reason- your prospects are searching for information or resources that may help them with a business need. Where SEO connects prospects to websites for further research, paid search connects prospects to specific landing pages and microsites, designed specifically for lead generation.

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The Ultimate Guide To A Content Marketing Strategy That Delivers ROI

Marketing Insider Group

Take Demandbase for example. How has your company’s last AdWords campaign made a positive difference for your customers? Start with the resources you have. It’s not just about securing the budget and resources you need. It’s not just about pouring buckets of content out, on and offline. It’s not meaningless. image source.