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What A/E/C Marketers Need to Know about Marketing Technology

Circle Studio

NOVEMBER 8, 2018

And MarTech is loaded with benefits for marketers: it empowers them to better listen to and engage their target audiences; it helps to amplify their reach; it allows them to build smarter and more effective campaigns; and it ultimately helps them to better measure the success of their efforts and the contribution to the bottom line.

Enterprise Management

Enterprise Management Digital Asset Management Work Management Marketing Management

41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

APRIL 4, 2018

And, of those not exceeding their revenue goals, a whopping 74% did not know the number of visitors, leads, MQLs, or sales opportunities they needed to hit their targets. . . The goal is to generate a campaign that has a low CPL, and high MQL-SQL conversion rate. . As the old saying goes, “if you measure it, you can manage it”.

Lead Ranking

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads

B2B Marketing Zone

What A/E/C Marketers Need to Know about Marketing Technology

41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

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