41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018
SnapApp
APRIL 4, 2018
And, of those not exceeding their revenue goals, a whopping 74% did not know the number of visitors, leads, MQLs, or sales opportunities they needed to hit their targets. . . The goal is to generate a campaign that has a low CPL, and high MQL-SQL conversion rate. . As the old saying goes, “if you measure it, you can manage it”.
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