Adwords, Curation, PageRank and PR

The 12 Best Competitive Intelligence and Benchmarking Tools

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When evaluating the results of marketing and PR efforts, it’s vital to consider two perspectives: what is the trend of results (e.g., Showcase reviews: RazorSocial (Social Media Tools), Kissmetrics Blog, PR Daily, Comms Axis. Also useful for content curation, content planning, social media monitoring, and infuencer outreach.

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Paid Content Advertising Benchmark Tools Best Practices

Fifteen Years Is a Long Time in SEO

Moz

AUGUST 16, 2020

Links: As the scale of the web grew beyond user-curated directories, link-based algorithms for search began to dominate. Although the revenue from AdSense has always been dwarfed by AdWords (now just “Google Ads”), its importance in the history of SEO is hard to understate. Web spam.

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B2B Marketing Zone

The 12 Best Competitive Intelligence and Benchmarking Tools

Fifteen Years Is a Long Time in SEO

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