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The 12 Best Competitive Intelligence and Benchmarking Tools

Webbiquity

Sample review: “This is one of the more advanced tools available, and it has been rating websites for a long time (much like a PageRank)…This tool does it all when it comes to spying on your competitors (linking, traffic, keywords, etc.) Provides visibility into the sources and quality of traffic to other websites.

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Fifteen Years Is a Long Time in SEO

Moz

Links: As the scale of the web grew beyond user-curated directories, link-based algorithms for search began to dominate. Although the revenue from AdSense has always been dwarfed by AdWords (now just “Google Ads”), its importance in the history of SEO is hard to understate.

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