Customer Experience Matrix

DECEMBER 3, 2008

One other factor clearly distinguishes SMB from Enterprise systems, and that’s pricing. Pardot’s lowest-price system, $500 per month, may be too constrained for most companies (no CRM integration, maximum of five landing pages, etc.), This pricing is low even among SMB demand generation systems.

Demand Generation 120

Demand Generation Enterprise Management Small Business Marketing Pricing 120

TrustRadius Marketing

JANUARY 8, 2020

Hubspot has many draws: its forever free CRM, its integrated sales, marketing and service hubs, and its wide network of support. Hubspot’s price point, features, or heavy focus on inbound marketing may not be the right fit for every team. . To learn about pricing, contact Oracle Eloqua directly. SharpSpring.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

Oktopost

DECEMBER 16, 2020

Pricing starts at $300 as a monthly fixed platform fee and $40/month per user. Oktopost’s pricing is upon request. Pricing starts at $64.99/month. Marketo is an all-in-one marketing solution that offers a wide selection of tools and features for lead generation and management. Pricing begins at $97/month.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Marketing Automation Services 98

SnapApp

APRIL 4, 2018

Common tool used: Marketo. . #3: Common tool used: Marketo. . #4: Common tool used: Google AdWords, Google Analytics, native ad platforms. . #5: In order to do that, I pull lead data from the CRM and analyze the quality of the lead as indicated by the sales rep. 3: Sales Qualified Leads (SQLs). . 5: Opportunities. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Online Marketing Institute

JULY 31, 2009

I think the idea of an iTunes™ -like interface — and pay-as-you-go pricing structure — for viewing, sorting, and selecting B2B contacts is intriguing. I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. Reverse IP look up appears to be the new thing here.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

PureB2B

NOVEMBER 29, 2016

The reasons cited for this scenario include too much complexity, a prolonged implementation period, difficulty when learning how to use it, and a steep price tag. The Marketo marketing automation software is a multi-functional platform that promotes customer engagement via personalized messaging across different channels.

Marketing Automation Services 67

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 67

PureB2B

NOVEMBER 29, 2016

The reasons cited for this scenario include too much complexity, a prolonged implementation period, difficulty when learning how to use it, and a steep price tag. The Marketo marketing automation software is a multi-functional platform that promotes customer engagement via personalized messaging across different channels.

Marketing Automation Services 62

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 62