Leadspace

JANUARY 22, 2018

You haven’t defined your lead funnel or scoring. You want to assign value to every stage in the lead generation funnel through lead scoring. As someone moves through the funnel and becomes a “hotter” lead, their value generally increases.

Lead Ranking 126

Lead Ranking Lead Scoring Top of Funnel Sales Qualified Leads 126

Customer Experience Matrix

JANUARY 31, 2014

The general notion is that small businesses are finding existing marketing automation products too hard to use and would be happy with something simpler, especially if it costs less. Pricing is based on the number of contacts and messages sent; it starts at $500 per month for corporate users with up to 10,000 contacts.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Marketing Automation 120

Customer Experience Matrix

MAY 20, 2009

Summary: basic demand generation features are close to a commodity. One of the most popular posts ever on this blog is Low Cost Systems for Demand Generation , which listed several options that started at under $500 per month. Basic demand generation is on the verge of becoming a commodity if it isn’t one already.

Digital Asset Management 120

Digital Asset Management Work Management Marketing Management Rules 120

KEO Marketing

JANUARY 27, 2015

As location-based apps, interactive maps and other tech tools continue to grow, hyper-local information will become something mobile users expect and businesses can provide more easily. This will let marketers provide the most relevant content, when and where a user needs it. Mobile/Local Growth Continues to Dominate.

Paid Content 48

Paid Content Inbound Marketing B2B Marketing Work Management 48

Optinmonster

AUGUST 27, 2023

Content marketing campaigns can also bring you online authority, web traffic, leads, and sales. Down the road, that means more leads and sales. According to the CMI, 72% of marketers say content marketing increases engagement and is a great lead generation tool. And nobody wants to miss out on getting more leads, right?

Paid Content 96

Paid Content Content Marketing Top of Funnel Planning 96