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Why we care about adtech: The complete guide

Martech

If you are confused about the differences between DSPs and Google’s AdWords , here are a few key differentiators: The extent of their reach : DSPs can reach over 15 billion impressions a day, a number that AdWords does not come close to. AdWords functions on a CPC model. Pricing : The pricing mechanism is different.

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35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)

Webbiquity

Mari Smith ambitiously provides a “comprehensive guide to using Facebook&# from setting up your profile (including Facebook’s mysterious and frequently-changing privacy settings) to making Friend lists to a six-step for building a Facebook business page. Facebook Advertising. 10 Tips for Advertising on Facebook by PPC Hero.

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