Adwords, Cost per Lead and Microsite

B2B Pay Per Click Advertising

LeadSloth

AUGUST 11, 2009

Jep: How do you track opportunities or revenue associated with specific AdWords Campaigns? Do your clients use Salesforce for Google AdWords, Marketing Automation systems or other tools? In AdWords, you would just append a parameter to each active ad you are running, e.g. keyword={keyword}. do you find most effective?

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

MARCH 10, 2016

24) Cost-per-Lead (CPL). The amount it costs your marketing organization to acquire a lead. This factors heavily into CAC (customer acquisition cost), and is a metric marketers should keep a keen eye on. 57) Microsite. Here's a list of 11 of the best microsite examples out there.).

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B2B Marketing Zone

B2B Pay Per Click Advertising

The Ultimate Dictionary of Marketing Terms You Should Know

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