PPC Isn’t Screwed — You Aren’t Doing It Right
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NOVEMBER 8, 2022
With ad blockers, huge privacy shifts, tough competition, etc., But some PPC experts are still making a killing for their ecommerce businesses, DTC brands, and Shopify stores. Then, when Apple released its privacy updates in iOS 14.5, You can’t trust platform-specific ROAS anymore, thanks to privacy changes.
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