Remove Adwords Remove Cost Per Click Remove CTR Remove Eloqua
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Quick Wins: Choosing Your Keywords

Ledger Bennett

Google AdWords. When creating a paid search campaign (Google AdWords or Bing Ads) make your keywords as relevant as possible while aligning with your audience. The best way is to leverage Keyword Planner in Google AdWords, which helps you find the best performing keywords that relate to the topic you are marketing for.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Common tool used: Google AdWords, Google Analytics, native ad platforms. . #5: Tracking methods used – The 4 main tracking tools used are Eloqua, Google Analytics, Conductor and Salesforce. CTR, Unique CTOR, Forwards/Shares and links clicked on. Tracking method – Eloqua. . . Cost-per-click (CPC).