PPC for B2B: How to Choose Your Agency
Envy
SEPTEMBER 20, 2018
For example, there’s no way a PPC agency can achieve optimal results without an engaged client that’s supplying the agency with valuable content including blogs, eBooks, whitepapers, events, etc. PPC needs content – and there’s no other way to spin that one. You’ve got to decide if your chosen agency really has what it takes.
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