The Lead Generation-Inbound Marketing- Funnel Optimization Toolkit
NuSpark Consulting
APRIL 13, 2012
Flow charts were designed on paper with markers and rulers. Leads are now email addresses, conversation is written dialog and content, and the phone is saved until later in the sales process. Managing paid search campaigns can be done easily through Google’s Adwords platform or Microsoft’s Adcenter. And a fax machine.
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