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The Lead Generation-Inbound Marketing- Funnel Optimization Toolkit

NuSpark Consulting

Flow charts were designed on paper with markers and rulers. Leads are now email addresses, conversation is written dialog and content, and the phone is saved until later in the sales process. Managing paid search campaigns can be done easily through Google’s Adwords platform or Microsoft’s Adcenter. And a fax machine.

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Top 10 Demand Generation Resolutions for 2014

The Point

Make content a part of every campaign planning discussion. The right offer is central to the success of any demand gen program, so make offers and content a core element of your planning (and budgeting) process. Besides, good content will fuel demand gen success much more quickly than clever creative.