The Lead Generation-Inbound Marketing- Funnel Optimization Toolkit
NuSpark Consulting
APRIL 13, 2012
Leads are now email addresses, conversation is written dialog and content, and the phone is saved until later in the sales process. Managing paid search campaigns can be done easily through Google’s Adwords platform or Microsoft’s Adcenter. Pre-Funnel: Attracting audiences before they have determined need. It’s that simple.
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