Customer Experience Matrix

SEPTEMBER 9, 2009

Some of this may be due to the fact that it’s much easier to buy search advertising (think Google AdWords ) than other types of online ads. But I think the primary reason is that search serves as a gateway to other Internet activity—so marketers wishing to drive traffic to their own Web sites need search advertising to make this happen.

Social Media 120

Social Media Narrowcasting Media Database Marketing 120

Convince & Convert

AUGUST 2, 2012

Our friends at Janrain , all kinds of interesting social signing and social media database marketing. Rebecca Leib , both from noteworthy, social media and content analyst organization, Altimeter Group, who put together some very fascinating research recently. Most of them now have content practices.

Paid Search Agency 115

Paid Search Agency Advertising Agencies Work Management Enterprise Management 115

Online Marketing Institute

JULY 31, 2009

I would also put another group — one more focused on helping marketing align with, support, and enable sales: firms like BrightMarket, einsof, Longwood Software, and Salesforce.com with their Saleforce Content offering, to name a few. 9) Collaboration — capabilities like wikis, sales-contributed content, voting and tagging.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

The Point

JANUARY 6, 2014

Make content a part of every campaign planning discussion. The right offer is central to the success of any demand gen program, so make offers and content a core element of your planning (and budgeting) process. Besides, good content will fuel demand gen success much more quickly than clever creative. Use more infographics.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Autoresponders 100