Adwords Comparison CTR Lead Gen 
Hubspot
JULY 10, 2018
Pay-per-click (PPC) lead generation campaigns focus on a wide range of paid advertising platforms -- the most popular being Google AdWords and Display Network. However, you’ll find a wide range of PPC lead generation options outside of Google, including: B2B review directories or comparison sites. Trade media display ads.
Webbiquity
SEPTEMBER 8, 2010
Small Biz Lead Gen Surges with Social by eMarketer. According to a HubSpot study, “not only can inbound marketing bring leads for less money but it can also double average monthly leads for small and medium-sized businesses.&# The overall average CTR for paid search ads was 0.91%. Search Engine Marketing.
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