Adwords Companies CPM Webcast 
Hubspot
MARCH 14, 2018
It can also build a base of subscribers that other companies using YouTube will actually pay to advertise their products to. Both In-Stream and Discovery are pay-per-view -- you pay YouTube a fixed rate for every view the ad receives -- and their return on investment (ROI) can be measured in Google AdWords. Be an Advertising Platform.
WebMarketCentral
OCTOBER 8, 2008
Small companies and start-ups with modest budgets will focus most of their efforts on the inner layers or rings, which are primarily designed for lead generation. As the company and its marketing budget grow, efforts can be expanded to the outer layers, which are aimed more at branding but support lead generation efforts.
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