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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

JULY 31, 2009

I worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases. You don’t wait for a cold call to talk to an annoying sales person. The technology appears useful at both ends of this spectrum.

Enterprise Management 40
Enterprise Management Work Management DemandBase Marketing Management 40
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Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011

Hubspot

OCTOBER 18, 2011

Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). People hate outbound marketing (cold calls, spam, junk mail, etc.) Haven't I seen you do x or buy Google AdWords?

Inbound Marketing 28
Inbound Marketing Paid Content B to B Lead Scoring 28
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