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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Common tool used: Google AdWords, Google Analytics, native ad platforms. . #5: Email open and clickthrough rates. The MQAs are divided out by size of company - SMB, Mid-Market and Enterprise. . CTR, Unique CTOR, Forwards/Shares and links clicked on. Email Clickthrough % (as a grade of topic depth, content format).

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The Big List of Content Marketing Acronyms

Brandpoint

In AdWords, lower your CPA by increasing your Quality Score. CTR: Clickthrough Rate. According to Google , “CTR can be used to gauge how well your keywords and ads are performing.” ” To find the CTR, divide the number of clicks your ad receives by the number of times your ad is shown.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

15) Clickthrough Rate (CTR). PPC, (or Pay-Per-Click) is an advertising technique in which an advertiser puts an ad in an advertising venue (like Google AdWords or Facebook), and pays that venue each time a visitor clicks on the ad. 81) Small-to-Medium Business (SMB). 16) Closed-Loop Marketing. 82) Smarketing.