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Marketing attribution systems: a quick look at the options

Customer Experience Matrix

Bizible also popped up recently although I don’t recall the occasion; possibly something related to their interesting survey on “pipeline marketing” and attribution methods. I've also added a few notes based on the closer look I took at each system in order to classify it. Sometimes random is just random.

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The Difference Between Direct and Organic Website Traffic Sources

SmartBug Media

For a long time, digital marketers summed up the properties of direct and organic traffic pretty simply. This explanation, however, is too simple and leaves most digital marketers short-handed when it comes to completely understanding and gaining insights from web traffic, especially organic and direct sources. Organic Traffic.