Remove Adwords Remove Churn Rate Remove Media Remove Sales Qualified Opportunity
article thumbnail

41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

The goal is to generate a campaign that has a low CPL, and high MQL-SQL conversion rate. . Common tool used: Google AdWords, Google Analytics, native ad platforms. . #5: 5: Opportunities. . The lead becomes an opportunity when they progress to talking about an upcoming purchase decision. Opportunities by Lead Source.