NuSpark Consulting

JANUARY 21, 2012

B2B lead generation and lead management is a complicated process that can’t be detailed all in one book. Below are a variety of books that I consider the cream of the crop in b2b marketing and lead management. It’s probably the first book to marry content marketing with lead management strategy.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

Online Marketing Institute

JULY 31, 2009

The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate. The main problems targeted are keeping the pipeline full of marketing-qualified leads and automating the process of nurturing demand not yet ready to buy. Among other stuff.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

SugarCRM

DECEMBER 11, 2013

Campaign Manager. Google AdWords Tracking. Case Studies. Learning Management. Lead Management. Lead Scoring. Social Profiles. CRM Integration. Microsoft Dynamics. Salesforce. Saleslogix. Marketing Heroes. Partner Portal. Agencies & Consultants. On-Demand Webinars. White Papers.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Lead Generation Email Marketing 50

NuSpark Consulting

JULY 15, 2011

Our approach to lead generation beings with a message strategy. From there, the lead generation plan is developed, followed by lead nurturing. There’s more to the proposal than this, but the basics of a lead management plan is in place. white papers, case studies, website copy, videos, podcasts, blogs).

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JULY 15, 2011

Our approach to lead generation beings with a message strategy. From there, the lead generation plan is developed, followed by lead nurturing. There’s more to the proposal than this, but the basics of a lead management plan is in place. white papers, case studies, website copy, videos, podcasts, blogs).

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

Only B2B

FEBRUARY 1, 2023

High quality leads can have subscribed to your blog or newsletter, downloaded a white paper or ebook, or filled out a lead capture form on your website. They must have given you their contact information in order for you to get in touch with them as part of your inbound lead management activities for them to qualify as a lead.

Lead Generation 117

Lead Generation Paid Content Inbound Marketing Lead Scoring 117

seo.co

NOVEMBER 8, 2021

In addition to offering industry-leading digital marketing software, HubSpot’s blog is known for being one of the most innovative and resourceful in the industry. It features tons of case studies and analysis, as well as insights from industry leaders. Social Media Today. Sometimes you need more than the latest news.

SEO 98

SEO Work Management Marketing Management Advertising Agencies 98