The Ultimate Dictionary of Marketing Terms You Should Know
Hubspot
MARCH 10, 2016
24) Cost-per-Lead (CPL). Typical middle of the funnel offers include case studies or product brochures -- essentially anything that brings your business into the equation as a solution to the problem the lead is looking to solve. 95) Word-of-Mouth (WOM). Learn more about creating a powerful WOM marketing strategy here.).
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