PPC V Influencer Marketing; Clicks V Sales
Onalytica B2B
APRIL 27, 2017
Therefore, we’ve laid out the pros and cons for both influencer marketing and PPC so that you, as a marketer, can come to an informed conclusion of which tactic is best for you. It’s all about looking at the sales cycle as a psychological process; the power of influence and persuasion to get potential clients over the line.
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