Adwords Blast Campaigns CRM Touchpoints 
ANNUITAS
MARCH 8, 2023
Or worse – we SPEND WAY TOO MUCH on AdWords driving to free trials – and then cross our fingers. The notion being that creating any touchpoint is better than no touchpoint. (In ANNUITAS worked with a B2B Media Company that was guilty of the typical “batch and blast” campaign model we all know too well.
SnapApp
APRIL 17, 2018
Research shows that call-to-actions perform better than AdWords , with the average click through rate being 3.29 While B2C retailers often pack emails with tons of CTAs, but in the B2B world best practice is 1-3 dynamic CTAs that point to valuable content or further campaign touchpoints. CTAs are not a one-size fits all deal either.
SnapApp
APRIL 17, 2018
Research shows that call-to-actions perform better than AdWords , with the average click through rate being 3.29 While B2C retailers often pack emails with tons of CTAs, but in the B2B world best practice is 1-3 dynamic CTAs that point to valuable content or further campaign touchpoints. . CTAs are not a one-size fits all deal either.
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