Adwords Banner Ads Online Lead Generation Research 
Webbiquity
JANUARY 28, 2011
According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# There’s no question that paid search delivers leads, and no question that AdWords is the big dog in the PPC world.
Hubspot
SEPTEMBER 1, 2016
The practice of promoting your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business. A method of driving traffic to your website by paying a publisher every time your ad is clicked. One of the most common types of PPC is Google AdWords.
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