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DemandBase

B2B Display Ads with Demographic Targeting: Why Doesn’t Google Do This?

The Point

OCTOBER 18, 2012

Earlier this week, San Francisco-based Demandbase announced its “ Company Targeted Advertising ,” a new platform that allows B2B marketers to target online display advertising either to specific companies (by name) or those that meet specific corporate attributes (company size for example, or vertical industries).

Paid Search Agency

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Programmatic Ad Buying: What Does It Mean for B2B Marketers?

The Point

MARCH 17, 2015

HS) I remember back in 2012 when companies like Demandbase and Bizo (now part of LinkedIn ) first announced “company targeted advertising.” Web-based “nurturing” via uploaded CRM records. • Now that banner ads can be deployed so much more intelligently, do you see display advertising making a comeback in B2B circles? (AF)

Paid Search Agency

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B2B Marketing Zone

B2B Display Ads with Demographic Targeting: Why Doesn’t Google Do This?

Programmatic Ad Buying: What Does It Mean for B2B Marketers?

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