Adwords, Banner Ads, Cost Per Thousand and White Paper

The B2B Marketing Guide to Paid Content Distribution

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OCTOBER 15, 2013

Don’t forget that you can also promote your YouTube videos (done through Adwords. Of course, you can take this approach with a list rental as well, although often at a significantly higher cost. The most cost effective element of a display campaign is generally retargeting. I know, that isn’t intuitive at all).

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OCTOBER 8, 2008

Level 2: Search Engine Marketing (SEM) Using the figures from the paragraph above, running text ads on search engines offers potential exposure to roughly another 20% of buyers. Since Google is the dominant search engine , it's AdWords search program is the place to start.

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The B2B Marketing Guide to Paid Content Distribution

The 8 Layers of a B2B Web Marketing Plan

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