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54 Content Marketing Stats to Guide Your 2018 Strategy

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76% of B2B marketers blog, and 73% publish case studies - Content Marketing Institute. . . Takeaway : Blogging and social media are reportedly the two most successful marketing tactics, as proven in Regalix’s State of B2B Marketing 2016 , and practically every study you’ll find. . . Social Media Examiner. .

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How to Make Your Content More Readable

Content Marketing Institute

They’re too close to their creations – the blogs, thought leadership, and marketing pieces – to see them through the audience’s eyes. HANDPICKED RELATED CONTENT: Scale Your B2B Content With Artificial Intelligence: Ideas and Tools Marketers Can Try. AdWords External. What content is too dense or confusing? Benefactor.