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The Recession is Here - Time to Become an Eco-Marketer

Anything Goes Marketing

During my research, I stumbled upon a great article by the Canadian Marketing Blog called " 2009 B-to-B Demand Creation Trends " eh (Canadian joke). Use social media techniques such as Twitter and YouTube to maximize the effect of your webinars, videos and white papers. Focus on sources that are bringing in more qualified leads.

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B2B Marketing Predictions For 2011

Marketing Insider Group

2010 was the year social media moved from cutting edge to mainstream (right?). The ROI of social media programs will continue to be challenged by some executives. Too many marketers and business executives still question the value of social media (mostly in private). And what a wild ride it has been. Hint: you have to do both).