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Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011

Hubspot

As you SEO, so shall ye reap. The best SEO strategy is to help Google make humans happy. It's gotten 51,000 views, which, for a B-to-B Power Point presentation that's not about a consumer-y kind of topic, that's pretty good by the way. Determine what the half-life of your marketing channels is.