The Lead Generation-Inbound Marketing- Funnel Optimization Toolkit
NuSpark Consulting
APRIL 13, 2012
So let’s review the tools needed to manage an inbound marketing and conversion optimization campaign. Pre-Funnel: Attracting audiences before they have determined need. Funnel Entrance: Targeting audiences who are exploring solutions. Funnel Management: Qualify and nurture leads until they become real sales opportunities. .
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