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4 Key B2B Mobile Marketing Takeaways from #SESNY

KoMarketing Associates

85% of visitors look at the top 2 AdWords results ( iProspect Study ): For PPC, build out separate mobile campaigns for keyword targeting and ad development. Fundamental SEO elements become that much more critical to scrutinize, including HTML titles, meta descriptions, keywords, page headings, and ALT properties of images.

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Understanding Marketing Attribution Models: A Simple Guide for Marketing Directors

SnapApp

The modern marketer's technology stack removes the need for analytics guesswork. According to an iProspect report , implementing marketing attribution in your organization will increase revenue by 15-35%…. . The godfather of web analytics, Avinash Kaushik said it well: . Source ). . It’s too simplistic. . Source ). .